Over a third of Brits save favourite shows for travel as viewing habits shift

View Image

A survey of 2,000 adults revealed many now routinely watch television programmes (35%) or films (33%) while on the move. A further 70% slot entertainment around their schedule rather than the other way round.

Some of this year's most significant sporting television moments have been savoured while travelling, including crucial moments from last season's Premier League action (25%) and the excitement of the World Cup (21%).

Popular reality television moments have also been viewed during journeys, with Love Island (18%) and The Traitors (14%) amongst the most frequently watched programmes.

The research was commissioned by Samsung to launch the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra, which unfold to help maximise the viewing experience while on the go.

It emerged 33% deliberately save their favourite content for train journeys, while 34% have a backlog of programmes and films queued up for future trips, meanwhile 30% save viewing content specifically for flights and holidays.

While 47% agree that their evening viewing habits remain important, 39% confess they are often too exhausted in the evening to watch a programme or film from beginning to end. Consequently, they are increasingly watching entertainment throughout the day as well.

For 46%, travelling represents one of the few uninterrupted opportunities to properly savour a programme, film or book without the distractions of daily life. The research also revealed the features shoppers increasingly prize when enjoying entertainment while out and about.

More than three quarters (76%) identified portability as being important, while a further 75% appreciate durability in a device when using it on the move.

Having a large screen is also a priority for 73% of respondents, highlighting the rising appetite for immersive viewing experiences away from home.